THE LAUNCH OF AJALI: ALL NATURAL HANDMADE COSMETICS


Hi Guys!

Yes I know I've been on a hiatus lately but trust me it's been for a great cause. I'm so excited to share that last weekend I officially launched my all-natural handmade cosmetics range - AJALI. This project has been over a year in the making and it's been a long road of perfecting formulas, sourcing the right vendors, getting packaging and marketing material right.. Oh so many ups and downs but I'm so relieved and excited about this and what better place to share this than with all of you.

AJALI means "red earth" in Ibo (the language spoken in the Eastern part of Nigeria where I'm from). At AJALI we create 100% natural handmade cosmetics using ingredients indigenous to West Africa such as unrefined shea and cocoa butter, virgin coconut oil, extra virgin olive oil and aloe vera gel. We are a proudly Nigerian company set up to promote local industry and create awareness for living a healthy life. It's very important to us that we use locally-sourced products to promote job creation and most importantly ethical and fair trade.

We started off by launching 3 products last Saturday at the TWB Souk at Oriental Hotel:

  • Whipped Shea & Cocoa Butter Body SouffléThis moisturiser is made with pure whipped shea and cocoa butter infused with organic essential oils. It melts instantly onto your skin for a smooth and easy finish. Perfect for everyday use as a body or hair moisturiser to rejuvenate skin cells, seal in moisture and even provides mild sun protection!  (Ingredients: Unrefined Shea Butter, Unrefined Cocoa Butter, Virgin Coconut Oil, Extra Virgin Olive Oil, Pure Aloe Vera Gel, Organic Tea Tree Oil, Organic Essential Oil*)
          *Not included in Original Body Soufflé
  • Sea Salt Body Scrub: This exfoliating body scrub is made with pure sea salt infused with natural shea and organic essential oils. Use once or twice weekly on wet skin to remove dead skin cells, stimulate skin circulation and promote detoxification.  Follow up with AJALI Butter Body Soufflé to leave your skin feeling soft and smooth. (Ingredients: Pure Sea Salt, Extra Virgin Olive Oil, Organic Sweet Almond Oil, Organic Tea Tree Oil, Unrefined Shea Oil, Unrefined, Cocoa Oil, Organic Essential Oil)
  • Raw Sugar Polish:This gentle scrub is suitable for use all over your face and body. Made from raw brown sugar and organic essential oils it's perfect for everyday skin buffing. Suitable for sensitive skin (Ingredients: Unrefined Brown Sugar, Extra Virgin Olive Oil, Sweet Almond Oil, Organic Sweet Almond Oil, Organic Tea Tree Oil, Unrefined Shea Oil, Unrefined, Cocoa Oil, Organic Essential Oil)

All AJALI products come in four delicious signature scents - Original (unscented), Peppermint, Grapefruit and Lavender in 100ml and 500ml jars.

The Butter Body Soufflé retails at N2,000 for 100ml and N4,000 for 500ml while the scrubs are N1,500 and N3,000 respectively.

I couldn't have asked for a better reception at the TWB Souk. Our stall was busy the whole entire day. There was an amazing amount of interest and enthusiasm for the products and the brand. It was very encouraging to know that so many people out there were passionate about my vision - we actually sold out of our scrubs on the day!

Here are some pictures from the exhibition:



























Original Butter Body Souffle




Get in touch!

You can follow us on Instagram, Facebook and Twitter @shopajali and visit our website at www.ajali.com.ng (the website will be up by the end of the month) You can also call  AJALI on +234 (0) 8178919385 for enquiries or to place orders.

Watch this space for more updates!

14 comments:

  1. Hi hi,I've got questions.I got the sugar polish,and I'm wondering if its appropriate to scrub after bathing or before.

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    1. Hi Evuas! There's not right or wrong order to exfoliate in. I personally like to exfoliate after I've showered so I'm left with the oils on my skin, but some people prefer the other way round. So I'd recommend trying both ways out and sticking to whatever works best for you. Thanks for your purchase, I'd love to hear your thoughts once you've tried it x

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  2. congratsss... nice to see many made in Nigeria natural products out there now. Your best is yet to come... all the best

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  3. Yes!I prefer exfoliating after bathing as well,the scrub leaves an oily finish which can almost pass as a moisturizer/body oil!I love it already and its only been two days(the body butter souffle)and a day(the sugar polish),meanwhile the sugar polish has an amazing scent(I got the grapefruit)that lasts all day when u scrub your whole body!

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    1. That's great, so happy you;'re enjoying your products x

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  4. Hi! It was great meeting you at the souk. Loved your products! Been using it ever since. Bought the raw sugar body scrub, the sea salt body scrub and the body souffle. Nice to have good, quality natural products here.You know what? Kinda reminds me of Aveda products in the US, especially the grapefruit ones which I love. Really refreshing! Thumps up!

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  5. Awww
    Great photos
    Congrats on the launch!
    I wish you well
    x

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  6. Wow!! I did not see this comming, congrats dearie. By the way, are you from Ajali? I would love to have the products, will try to come out for the LPM on Sunday

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    1. Thank you Acha Racha, you'll have your products very soon x

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  7. Omg, like..... a LOT has happened since i last stopped by, i feel so lost. This is amazing by the way, you're such an inspiration and you seem so driven. All the best

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    1. Wow, that really means alot. Thank you Ginika x

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  8. Please,I want τ̅☺ know d duration of time τ̅☺ leave d sugar or salt scrub  ur skin b4 washing off...miracleoluwasanmi@gmail.com

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Thank you ♥